Mary Egan Publishing Award for Best Typography 2018
Winner
Designer: Gideon Keith, Strategy Creative (cover) Gideon Keith & Carla Sy (interior)
Title: A Moral Truth
Publisher: Massey University Press
Format: 215 x 134 mm, 448 pp, limpbound with flaps and matt lamination on outside cover. Text printed on 810 gsm Yueyang Light. Cover 250 gsm C1S artboard.
Typography: Type is led by Grotesk No9 in varying sizes and supported the Massey University Press ‘house’ font Karmina (9.5/10.8pt)
Judges’ Comments A great use of typesetting to immediately call to the content of the book, the designer has deftly balanced the typographic sensibilities of newspapers with the varied demands of a non-traditional piece of text. Headlines, clippings, quotations, lists, and other material maintain their original hierarchies and atmosphere but are brought together in a cohesive whole. The use of ellipsis as a repeated device alongside the halftone dot illustrations is a small example of the wit. Great use of typesetting to immediately call to the content of the book, the designer has deftly balanced the typographic sensibilities of newspapers with the varied demands of a non-traditional piece of text. Headlines, clippings, quotations, lists, and other material maintain their original hierarchies and atmosphere but are bought together in a cohesive whole.
