PANZ
Award for Best Typography 2020
Finalist
Designer: Gideon Keith, Seven
Title: Protest Tautohetohe
Publisher: Te Papa Press
Format: 250 x 195mm, 416pp, flexibind
The screen printed craft stock cover is a nod to handmade cardboard protest signs. The wood free text adds a warmth and tactility while hiding some of the imperfections of the content and imagery.
Typography: Fonts: Neue Haas Grotesk (9.5 size, 11.5 leading in body copy) and Franklin Gothic Condensed.
The design challenge was to hold the tension between the homemade production values of the material vs the gravitas of the subject matter. Each spread needed its own consideration and design, balancing the variable scales and perspectives, while the folios moved to respond to the layout.
Judges’ comments The typeface choice and tight leading work well to give this book a sense of urgency, but the typographic hero is the folio – bold and roving around the page in the spirit of protest.
