2022 HACHETTE AOTEAROA NEW ZEALAND
EMERGING DESIGNER AWARD
Winner
Te Kani Price
Te Kani Price is a graphic designer and creative director, originally from Whangārei, trained in Melbourne and now based in Pōneke. His practice covers the broad spectrum of genres and publication formats that HUIA produces, with a particular interest in finding the perfect complimentary pairing of text and image to tell a nuanced and often unexpected story.
Title: Butcherbird by Cassie Hart
Publisher: HUIA Publishers
Design Statement: The novel covers dark and mysterious themes and reads as a thriller. The book should be unsettling – unnerving rather than horrific and should ultimately be audacious and provocative for the audience on first glance. The challenge of this cover was to convey many unsettling themes in as few components as possible. The positioning of all of the elements are off-centre, not following a set logic. The neon green bathes everything in a layer of nausea whilst still standing out on the shelf.
Judges’ comments B
Title: Mokopuna Matatini by Pania Tahau-Hodge
Publisher: HUIA Publishers
Design Contribution: Cover designer
Design Statement: The publisher required a gripping, striking cover that exemplifies Te Matatini festival and respects the Haka-mad community. This book should represent the culmination of months of hard work and dedication by the Haka teams competing and the strong family bonds of the audience that religiously go to the event. Above all it needs to represent the pride of being Māori in an event that is such a pure expression of Māori culture. Kapa Haka is full of larger than life stars in individual teams but there is also an abundance of manaakitanga and community across Te Matatini. This cover brings these two elements together, the intense Superbowl-esque competitiveness of the event that creates celebrities in their own right.
Title:Kurangaituku by Whiti Hereaka
Publisher: HUIA Publishers
Design Contriution: Designer and Creative Director
Design Statement: Kurangaituku is a form-smashing, innovative and creative story and the design of the book needs to be able to be read front to back, back to front, finishing in the middle with both an ability to choose which side you start from of your own accord, but still sufficient wayfinding to be able to process the book. In developing the system behind Kurangaituku, every facet of the book needed to hero the multiple personalities and duality of Kurangaituku being explored in the story. The book needed to have all of the conventions of a commercial book but interpreted in a way to solely serve the narrative.
