2020 Publishers Association of New Zealand
People’s Choice Award
Winner
Designer: Vida Kelly, Vida and Luke Kelly Design
Title: Mophead
Publisher: Auckland University Press
Format: 235 x 180mm, 88pp, hardback. 2-colour print for case and internals, endpapers 4-colour print. Case: woodfree paper over board with matt machine varnishing plus debossing on front, back and spine.
Typography: Lunchbox Light and hand-drawn lettering. Illustrations and hand-drawn lettering by Selina Tusitala Marsh
Judges’ comments What a sensation! A book for readers from 1 to 100! Here we have it all — a real story, a celebration of difference, humour, visual wonder and restraint. The positivity of the message is celebrated with a visual language packed full of graphic energy. The illustrations are upbeat, popping and dancing with the pace of the text. The typeface interacts seamlessly with the hand-drawn type. The cover is well-considered, and the size is just right. We were delighted from cover to end-paper, from the first touch to the last word.
