Reo Ora – Ko Te Weu Level Three — Hachette Aotearoa New Zealand Award for Best Typography 2024 FINALIST

Hachette Aotearoa New Zealand
Award for Best Typography 2024

Finalist

Designer: Camilla Lau

Title: Reo Ora – Ko Te Weu Level Three: A Māori Language Course for Intermediate Learners

Publisher: Huia Publishers

Format: 228 x 150 mm, 164pp. Section sewn, drawn on cover. Soft Cover Stock: 300gsm artboard coated one side, anti-scuff laminate 1 side only wit hspot UV finish on front and spine.  Text printed on 120gsm Rice White Woodfree.

 
Typography:

Cover:

  • Cover Masthead: TT Knickerbockers Grotesque, 122pt size with 20pt tracking in pastel pink
  • Author: Neue Haas Unica W1 Thin, 24pt size with 190pt tracking in peach orange
  • Subheading: Neue Haas Unica W1 Light, 24 pt size with 22.8pt leading and 25pt tracking in pastel pink
  • Back cover: Neue Haas Unica W1 light, 14pt size set at 16.8 leading and 25pt tracking in pastel pink

Interior:

  • Headings: TT Knickerbockers Grotesk Regular, 24pt size
  • Body: Neue Haas Unica W1G Regular and bold

“The design challenge was to create a language-learning book that was unobstructed, well-lit, and visually stimulated. The design needed to encourage continuous and repetitive use through a clear hierarchy of information, heading styles, comprehensive colour pallet with intuitive wayfinding, and the use of iconography and illustrations to provide a memorable and well-supported learning journey. Lessons are short, so there needed to be a savvy incorporation of simple infographics and pullouts to explain new concepts, and visual aids acting as mnemonics to help remember sentence patterns. Interesting and playful fonts that may take more ‘effort’ also aided”

Judges’ comments A typographic delight! It was a true pleasure to see a language book with such exquisite typography, using colour within the text not only for emphasis but to skilfully manage different levels of learning and seamlessly integrate two languages. This thoughtful typesetting elevates the learning experience, making Te Reo Māori more accessible and enjoyable for intermediate learners. A beautifully crafted tool for both language and design.

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